The best ally for your e-commerce: Payment gateway
Whether you have an e-commerce or you have bought on-line once at least, you’ll know that one of the most delicate aspect when buying online is enter your bank details, especially if the website in question is hardly known.
Therefore, one of the keys that will determine your e-commerce’s success will be building trust to your customers when making a payment.
How can you get it? Easy: implementing the right payment gateway.
In this post, we will explain what is it and what are the benefits of implementing this type of service in your online business.
What’s it a payment gateway?
A payment gateway is, as you’ve could deduce, a service that facilitates the payment to your e-commerce customers. They serve the same function that a terminal point of sale of a traditional shop, online instead. To sum up, they ensure that sensitive information, such as credit card number, pass safely between customer and seller.
You’ve probably heard of Paypal, the most famous of them, or about others as Google Wallet or Stripe. However, these are not the only options. Other payment gateways you can use are:
- Amazon Payments
- WePay
- Dwolla
- Authorize.Net
Advantages and benefits of implementing a payment gateway
As you can see, there are several options when choosing a payment gateway for your business. However, they all have in common the following benefits:
- They are a hallmark of trust for your customers, especially those easily recognizable as Paypal, Stripe or Google Wallet, a vital aspect when it comes to decide for purchasing on your website.
- They provide extra safety for your business, by detecting and preventing fraud.
- It facilitates the completion of purchases as they are a fast way of paying.
- Allows you to have all the information about payments organized in one place.
Our personal case: Stripe as a payment gateway
From Legalbono we have decided about using Stripe as our payment gateway, so once the client decides to pay they deal with everything else. Stripe is an option to be seriously considered by the following reasons:
- Completely transparent fees consisting of a fixed commission per transaction of 1.4% and an additional fixed 0.25 euros for European card, or 2.9% for not European cards.
- Possibility to configure an automatic daily withdrawal of money stored on the platform to our bank.
- Full security. Required credit card details go to directly to Stripe, without being stored in our own server.
- And, above all, Stripe accepts all kinds of currency and helps us to manage taxes and legal issues, presenting the information in a clear and simple way.
What about you? Have you already decided about implementing a payment gateway in your e-commerce business? If so…
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